• Application Deadline:
• Position: Social Media Manager – Computer & IT Hardware



• Job Type Full Time , Onsite



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Marketing and Communication 
  
  




• Salary Range ₦200,000 - ₦300,000/month
  
  

Job Summary

We are seeking a creative, commercially minded, and digitally savvy Social Media Manager to manage and grow our social media presence across platforms including Instagram, Facebook, TikTok, X, LinkedIn and WhatsApp.

The successful candidate will be responsible for developing and executing social media strategies that increase brand awareness, audience engagement, customer enquiries, website/WhatsApp traffic and ultimately sales.

The ideal candidate should have a strong interest in computers, technology and consumer electronics, with the ability to translate technical product information into simple, engaging and persuasive content for customers.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the company's sales and marketing objectives.


• Manage the company's social media accounts and maintain a consistent brand voice and visual identity.


• Create engaging content around laptops, desktops, computer accessories, networking equipment, gaming products, printers, storage devices and other IT hardware.


• Produce and coordinate photos, graphics, short-form videos, reels and product demonstrations.


• Develop product-focused content highlighting features, specifications, benefits, pricing and use cases.


• Create educational content such as:
  
  
  
  • Laptop buying guides
  
  
  • "Which laptop should I buy?" comparisons
  
  
  • Product reviews
  
  
  • Tech tips
  
  
  • Hardware explainers
  
  
  • Product comparisons
  
  
  • Gaming/PC setup content
  
  
  • Troubleshooting tips
  
  
  
  


• Develop promotional campaigns around new products, discounts, clearance sales and special offers.


• Monitor social media trends and identify opportunities for relevant and timely content.


• Respond promptly and professionally to comments, direct messages and customer enquiries.


• Convert social media enquiries into qualified sales leads and appropriately hand over leads to the sales team.


• Manage and grow online communities around the company's products and brand.


• Collaborate with the sales team to identify products and promotions that should be prioritised in social media campaigns.


• Work with designers, photographers, videographers and influencers where required.


• Plan and maintain a monthly/weekly content calendar.


• Monitor competitors and analyse their social media strategies and content.


• Track social media performance and prepare regular reports covering reach, engagement, follower growth, leads and conversions.


• Manage paid social media campaigns, including audience targeting, ad creatives, testing and performance optimisation.


• Ensure all published content is accurate, particularly product specifications, prices and promotional claims.

Required Qualifications & Experience

• Bachelor's degree/HND in Marketing, Mass Communication, Business Administration, Digital Marketing, Communications or a related field.


• 2–3 years of relevant experience in social media management, digital marketing or content marketing.


• Demonstrable experience managing social media accounts for a commercial/business brand.


• Experience creating short-form video content, particularly Instagram Reels and TikTok.


• Experience with social media advertising, preferably Meta Ads Manager.


• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, X and WhatsApp Business.


• Strong copywriting and storytelling skills.


• Good knowledge of social media analytics and reporting tools.

Technical/Professional Skills

The candidate should ideally be proficient in some or all of:

• Canva


• CapCut or similar video-editing software


• Meta Business Suite / Ads Manager


• Instagram Insights


• Google Analytics or similar analytics tools


• Social media scheduling platforms


• Basic photography and videography


• Basic graphic design


• Content planning and copywriting

The candidate should have a reasonable understanding of:

• Laptop and desktop specifications


• Intel/AMD processors


• RAM and storage


• SSD vs HDD


• Graphics cards/GPU


• Gaming PCs


• Monitors


• Computer peripherals


• Printers


• Networking equipment


• Computer accessories


• Windows and basic PC terminology

Candidates do not need to be hardware engineers, but they must be comfortable learning and explaining technical products.

Key Competencies

We are looking for someone who is:

• Creative — able to consistently generate fresh content ideas.


• Commercially minded — understands that social media should ultimately contribute to business growth and sales.


• Tech-savvy — genuinely interested in computers and technology.


• A strong communicator — able to explain technical products in simple language.


• Analytical — able to interpret social media data and improve performance.


• Proactive — able to identify trends and opportunities without constant supervision.


• Organised — capable of managing a content calendar and multiple platforms.


• Customer-focused — understands how to engage potential customers professionally.


• Fast-moving — comfortable working in a competitive retail environment.